"No one knows how to use the weapons of the trade better than industry expert Jay Levinson."Entrepreneur

"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."Los Angeles Times

"Resourceful, penny-wise marketing techniques."Kirkus Reviews

"A source of inspiration for many independent entrepreneurs."Booklist

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small business owner.

 

Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed.

 

This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.

Jay Conrad Levinson reveals what he has learned from working in the trenches of some of the country's largest ad agencies. He doesn't stop at telling what small business owners and marketing directors should do; he shows them how—and he does so with contagious clarity and confidence.