To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book.Mark Victor Hansen, coauthor, Chicken Soup for the Soul

The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while youre at it, pray that your competition doesnt read this book.Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com

The Guerrilla approach to business and life has become a classic. Ive learned from the entire series. . . but this one is the best! Negotiating gives you the specifics for gaining a fair advantage. I love it.Jim Cathcart, author, The Acorn Principle

Jay Conrad Levinson reveals what he has learned from working in the trenches of some of the country's largest ad agencies. He doesn't stop at telling what small business owners and marketing directors should do; he shows them how—and he does so with contagious clarity and confidence.