Why Business Audiobooks Give You A Competitive Edge

Most business people love to improve their business acumen via reading and taking courses, but lack the time to do so. This is where audiobooks can play an important role in your professional life and give you the competitive edge...

Picture this ... it's Monday morning and you head out in your car for work. Within minutes of leaving your driveway, you turn off the nice, quiet street where you live and turn into a main arterial road ... straight into four congested lanes of traffic!

As you sit there in your car (wondering why they even bother to call it a "fast lane"), you realize you have several options for the next hour or so of your commute: you can review your agenda for the workday ahead in your mind, think about the details of your current project or latest business deal, reminisce about the weekend spent with your family or friends (you did take a break from work during the weekend, didn't you?), worry about your future, or just tune out and listen to the news or "drive time" music on the radio.

Or ... you can listen to a business audiobook on your MP3 player or iPod and gain a competitive business advantage over everyone else who is also stuck in traffic waiting to get to or from work!

It's a well known fact that millions of people drive alone to work everyday -- and that doesn't even include those who commute by bus, train or car pool! With the average commute to and from work now reaching just over an hour each way, that's almost two months of your life each year spent in transit.

Just think how much you could improve your business acumen or advance your professional career simply by listening each day for fifteen minutes, thirty minutes, maybe even an hour or two to an audiobook containing excellent information on how to improve your sales, communication and people skills, how to market your business better, ways to improve your customer service, etc.

With the rising popularity of MP3 players and iPods and more new cars being fitted with built-in MP3 players (as of this year, almost all new cars are now capable of playing digital audio files), more business people are discovering that music or the news is not the only thing they can listen to while going about their busy day. Now, people can "listen" to books on a variety of business topics, review business seminars, sales and marketing lectures and download podcasts from business experts while they're on-the-go -- and when they don't have time to read. Hence, the huge emerging popularity of audio books with business owners and commuters.

Today's mobile and "time-starved" people, including business owners, sales managers and sales professionals are discovering that they can download an unlimited amount of information into their brain, learn a new skill or foreign language that will improve their business results or career, and get that competitive business edge while driving in their cars, commuting in trains and buses, or even while standing around in queues.

Most business people love to improve their business acumen via reading and taking courses, but lack the time to do so. This is where audiobooks can play an important role in their professional lives.

Business audio books narrated by successful business people can act as an ideal mentoring tool for business owners (one specific title that comes immediately to mind is the audiobook version of Michael E. Gerber's business classic "The E-Myth: Why Most Small Businesses Don't Work And What To Do About It" read by the author himself!). Imagine all the money you can save on consulting fees and the knowledge you will gain, just by listening to an audiobook read by a business expert.

Not only will you get mentored by some of the best business minds in the world and gain a competitive business edge by acquiring the latest business information listening to audiobooks on business-related topics, you will also get yourself into the right "state of mind" for doing business successfully.

Just think about it! You arrive at work or at a sales presentation after having been "coached" by a successful business owner while driving or commuting, your mind is immersed in business thoughts and you're most likely inspired by a great business idea or tip you've just heard. You walk into a meeting and you are focused. Your mind is sharp. Your energy is positive and you look vibrant. Your brain is filled with new business strategies and ideas and working subconsciously with these to help you achieve the best results and outcomes no matter what daunting tasks, projects or challenges may lie ahead for you in your busy day.

As a business person, you can now use the amazing value inherent in listening to audio books to gain a competitive business edge over others. You won't have to worry about not having the time or will to flip through the pages of a book. You can now "listen" to business books when preparing to go to work in the morning, when commuting to and from work, etc.

Currently, there are thousands of best-selling business audiobook titles available. If you are at a loss for specific business audio books to get started, here are 5 of some of the best that any business person should listen to:

1. "E Myth Mastery" - By Michael E. Gerber

Michael E. Gerber is the world's leading small business guru and bestselling author of the phenomenally successful "The E-Myth Revisited". In this audiobook version of  his follow up book, "E-Myth Mastery", Michael Gerber presents the next big step in entrepreneurial management and leadership. This audiobook presents a practical, real-world program that can be implemented in real-time in your business. The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion and Lead Generation. E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy.

2. "How To Win Friends & Influence People" - by Dale Carnegie

One of the most important aspects of any business is the fact that PEOPLE are a crucial part of its success. This is true in almost every aspect of human activity, and especially in business. We need people to keep our businesses going and growing. Not just the people that bring us new sales and new customers, but also the people that make the sales possible, the people who deliver our products, handle complaints, run the administrative aspects of the business, and so on. To be able to succeed in business and other areas of life, we all need to know "how to win friends and influence people". That's why this incredible book by Dale Carnegie is a "must have" for any person in business. With the power of the information contained in this classic book, you can learn not just how to influence people so that they bring in more sales for your business, but most importantly how to win staff, suppliers, customers and prospects over as friends to help you make future sales possible. This book is available in audio book format, so you can enjoy listening to it in the comfort of your car while driving or commuting.

3. "The 250 Job Interview Questions You'll Most Likely Be Asked ... And The Answers That Will Get You Hired!" - By Peter Veruki

This audiobook is a "must-have" resource if you are currently in the process of looking for a job, or conducting job interviews. It not only examines and helps you give convincing answers to important questions such as "Why do you want this job?", "Why should I hire you?" and "Why do you want to leave your current job?", it also helps you understand that landing a good job is a competitive process and that, often, the final decision is based on your performance at the interview. By following the advice of prominent career planning and human resources expert Peter Veruki, you'll know you have the right answers at your job interview.

4. "Zig Ziglar's Secrets of Closing the Sale" - By Zig Ziglar

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Zig Ziglar is America's master of the art of selling and in this audiobook, he explains proven, practical sales techniques all of us can use every day. He also provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America's selling sensation can work for you.

5. "The One Minute Manager" - by Ken Blanchard

Ken Blanchard's best-selling business book is also available in audiobook format. It's an easy to absorb story, which quickly demonstrates three very practical management techniques. It also includes information on several studies in medicine and in the behavioural sciences, which help listeners to understand why these apparently simple methods work so well with so many people.

These 5 audio books can truly help you improve your business and your business career, if you will simply take the time to listen to them and apply what you will learn. Before your next drive or commute to work on Monday morning, take some time to go online and browse through an audiobook store for a downloadable business audiobook that you can burn to CD, or upload to your iPod or MP3 player. It will not only give you a competitive advantage and your business a boost, it will also be well worth the ride and it might just change your perspective about being stuck in traffic.

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