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SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: -Greatness May Get You Nowhere -Focus Groups Don’ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees

Normal in-store, physical product price: $17.98

Two depraved serial killers are on the loose. “Casanova” is abducting young women from colleges in the Southwest.

The “Gentleman Caller” is terrorizing Los Angeles.

The worst part is, the FBI thinks they’re talking to each other. They seem to be competing. And they may even be working together. But at least one of them has made a serious miscalculation.

The favorite niece of Washington D. C., police detective Alex Cross has been kidnapped. Burned out after his last case, Cross is in no mood to take on another killer. But now he has no choice. This time it’s personal.

Normal in-store, physical product price: $17.98

Marjorie Hogan, M. D. pediatrician, Minneapolis Children’s Medical Center
The spirited child—often called “difficult”—can easily overwhelm parents, leaving them feeling frustrated and inadequate. Spirited kids are, in fact simply more intense, sensitive, perceptive, persistent, and uncomfortable with change than the average child. Through vivid examples and a refreshingly positive viewpoint, Mary Sheedy Kurcinka offers parents emotional support and proven strategies for handling their spirited child. She will help you:

¦ Understand your child’s – and your own – temperamental traits
¦ Discover the power of positive – rather than negative – labels
¦ Cope with tantrums and blowups when they do occur Develop strategies for handling mealtimes, bedtimes, holidays, school, and many other situations.

Filled with personal insight and authoritative advice, Raising Your Spirited Child can help make parenting the joy it should be, rather than the trial it con be.

Mary Sheedy Kurcinka, M. A., has more than twenty years’experience as a pioneer and award-winning educator in Minnesota’s Early Childhood Family Education Program, and is the founder of the Spirited Child workshops. A licensed teacher and parent educator, she lives with her family in Eagan, Minnesota.

Normal in-store, physical product price: $22.95

Lady Kara Kensington’s family paid a high price in money and blood to found the gallery that now lies in ruins. Her search for answers leads Kara and her friend Sofia al-Maaz, the gallery’s curator, into a world they never dreamed existed. Evidence exposed by the tragedy suggests that Ubar, a lost city buried beneath the Arabian desert, is more than mere legend… and that something astonishing is waiting there.

The two extraordinary women and their guide, Omaha Dunn, are not the only ones being drawn to the desert. Former U. S. Navy SEAL Painter Crowe, a covert government operative and head of an elite counter-espionage team, is hunting down a dangerous turncoat and the trail is pointing him toward Ubar.

What is hidden below the sand is more than a valuable relic of ancient history. It is an ageless power that lives and breathes. Many lives have already been destroyed by ruthless agencies dedicated to guarding its mysteries and harnessing its might. The end may be at hand for Kara, Sofia, Crowe, and all of the interlopers who wish to expose its mysteries, as it prepares to unleash the most terrible storm of all…

JAMES ROLLINS is the bestselling author of five previous novels: Subterranean, Excavation, Deep Fathom, Amazonia, and Ice Hunt. He has a doctorate in veterinary medicine and his own practice in Sacramento, California. An amateur spelunker and a certified scuba enthusiast, you’ll often find him either underground or underwater.

DENNIS BOUTSIKARIS received an Obie Award for his performance in Sight Unseen and was Mozart in Amadeus on Broadway. His films include *batteries not included. The Dream Team, and Boys On The Side. His TV work includes And Then There Was One, The Last Don and Chasing The Dragon; he was most recently the D. A. of NY in Sidney Lumet’s 100 Centre Street.

Normal in-store, physical product price: $29.95

FBI agent Alex Cross is on vacation when he gets a call from the Director. An actress has been shot outside her home in Beverly Hills. Afterward, an editor for the Los Angeles Times receives an e-mail recounting the murder in shocking detail, signed Mary Smith. Her calling card:

“You’ve got mail.”

The authorities fear this is only the beginning. Mary Smith is targeting Hollywood stars and power brokers, and she is getting better every time.

This case is like nothing Alex has ever confronted before. Could this be the plan of an obsessed fan or a spurned actor, or is it part of something much more terrifying? And how could a woman be capable of these vicious crimes?

To track a merciless killer, Alex navigates a world where the stars sip San Pellegrino at the Ivy as hopefuls hover around studio gates armed with 8 X 10 glossies. Members of the A-list fear they’re next on Mary’s list, and Cross and the LAPD scramble to find a pattern before Mary can send one more chilling update.

Filled with the ruthless twists that make his fans hunger for more, Mary, Mary is James Patterson’s most sophisticated thriller yet.

Normal in-store, physical product price: $29.98